There is more to the internet than watching You Tube, searching Google and having an online Business.
Of course the internet is necessary to have an Business online. However the internet can be very valuable when used extensively to promote an “Off Line” Business.
In fact studies show, that if a Bricks and Mortar Business is not Using the Internet to promote their Business, then they will be left behind. Take the case of Wellesley Traders, who sell good used furniture in Auckland Central. They need more customers walking in to their store.
As a large percentage of their customers are students, so it is only natural to pitch the promotion of the store to the Students through the Internet. It is second nature for Students to reach for their cell phones and search on Google whenever they want anything.